Hey there!
1. Fast loading times impress users.
As a first-time visitor, they expect a website to load quickly (within 3 seconds). Remember that initial impressions matter for online enterprises. Speed influences how online users view a brand.
A faster website is perceived as more professional and dependable. Inversely, consumers dislike a sluggish website. Most consumers leave instantly and choose to browse other, speedier websites. It's not easy to undo a bad impression.
2. Website speed influences SEO rankings
Google has made it plain that they are obsessed with speed. Matt Cutts, Google's former director of web spam, has stated that quick load time is a ranking factor.
Google has stressed that website owners should not sacrifice content quality or relevance to make pages quicker.
For websites to rank highly on Google, teams must guarantee that pages load quickly. Better rankings increase organic traffic, which is vital for businesses.
3. Conversion speed influences
Remember that Google penalizes slow-loading websites. More significantly, buyers and visitors will cease returning to such sites or will leave. This leads to lost income and fewer consumers.
Especially for e-commerce sites, A one-second delay reduces conversion by 7%. For example, a one-second delay may cost an e-commerce site $50,000 per day, or $1.28 million annually.
A quick website is essential for online company success. A quick loading website not only pleases users but also leaves a lasting impression on customers. Thus, every website developer and tester should prioritize page load speed. It should be on their priority list from the start of development sprint cycles.
Thank you...