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Browser caching is an effective way to speed up your website for returning visitors. By storing static files like CSS, JavaScript, and images locally in the user's browser, you reduce the need to fetch these files from the server on subsequent visits. This not only decreases load times but also minimizes bandwidth usage. Most web servers like Apache or Nginx allow you to easily configure browser caching via .htaccess or nginx.conf files. For WordPress users, plugins such as W3 Total Cache can manage this automatically. Remember to specify an expiry date for each file type to ensure users receive the most updated content.