I recently attended a local Chamber of Commerce afterhours party where one of the discussions turned to Social Media Marketing as a business tool. An interesting point was made that prospects, cross-industry, aren’t as open to direct sales calls, but would rather search the Internet for information related to potential purchases for everything from shoes, cars, homes and restaurants - to web hosting.
Do you write content for your website or blog?
It only follows that if prospects (for your products or services) are keying in search queries to find relevant information on the Internet, that you should be there. I guarantee this – your competition WILL be there.
Writer’s Block
Don’t know what to write about? Select anything you’re passionate about. What do you know about your product or service that could be beneficial to the reader? Very often, if you just start jotting down notes throughout the day, some topic will jump off the paper and hit you square in the middle of your forehead. The real key here to just do it. There are NO excuses for NOT writing. All of us lead very busy lives, bombarded with demands on our time and energy.
Providing information relevant to the search query is paramount
First, pick a topic geared to providing information, either how-to or solutions based – the goal being to help / provide insight. Start with a topic in your specific niche, like “Website Design” or “Automotive Repair,” then create a title based on emotion, or anything that you think would draw a click through. Some examples would be, “Unlimited space and bandwidth = unlimited risks” or “Increasing the quality of marketing campaigns.”
Keep your paragraphs short
I realize you’re excited about your stuff, but loooooooooooong paragraphs turn OFF most surfers. Break your content down into specific thoughts or steps, with one paragraph leading or flowing to the next. Try to compile some fashion of chronological order. Hopping around will only confuse the reader and cause them to lose focus.
Touch as many of the five senses as possible
Of the five senses, I mean sight, smell, touch, taste and hearing. Obliviously, these won’t all apply to each article, but through a combination of graphics, and painting pictures with words, you’ll create mental images that will reinforce your call-to-action.
End with a recommendation
Recommendations can be tips, cautions or proposed solutions. Prospects are searching the Web to alleviate some pain or issue, grow their company or enhance their lives. Try to stay positive.
To your success
- Steve
Do you write content for your website or blog?
It only follows that if prospects (for your products or services) are keying in search queries to find relevant information on the Internet, that you should be there. I guarantee this – your competition WILL be there.
Writer’s Block
Don’t know what to write about? Select anything you’re passionate about. What do you know about your product or service that could be beneficial to the reader? Very often, if you just start jotting down notes throughout the day, some topic will jump off the paper and hit you square in the middle of your forehead. The real key here to just do it. There are NO excuses for NOT writing. All of us lead very busy lives, bombarded with demands on our time and energy.
Providing information relevant to the search query is paramount
First, pick a topic geared to providing information, either how-to or solutions based – the goal being to help / provide insight. Start with a topic in your specific niche, like “Website Design” or “Automotive Repair,” then create a title based on emotion, or anything that you think would draw a click through. Some examples would be, “Unlimited space and bandwidth = unlimited risks” or “Increasing the quality of marketing campaigns.”
Keep your paragraphs short
I realize you’re excited about your stuff, but loooooooooooong paragraphs turn OFF most surfers. Break your content down into specific thoughts or steps, with one paragraph leading or flowing to the next. Try to compile some fashion of chronological order. Hopping around will only confuse the reader and cause them to lose focus.
Touch as many of the five senses as possible
Of the five senses, I mean sight, smell, touch, taste and hearing. Obliviously, these won’t all apply to each article, but through a combination of graphics, and painting pictures with words, you’ll create mental images that will reinforce your call-to-action.
End with a recommendation
Recommendations can be tips, cautions or proposed solutions. Prospects are searching the Web to alleviate some pain or issue, grow their company or enhance their lives. Try to stay positive.
To your success
- Steve
