why SEO is best?

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Why is SEO the best marketing tool - because it gives you the ability to be seen on a global marketplace of billions organically.
 
SEO is not necessarily the best, it all depends on what you're comparing it to. You can do quite well with Google Adwords as long as the product you're selling can convert the sale pretty easily.

SEO takes time (and money if you want it done right). Results can take weeks, months and even years to attain what you're looking for. Google Adwords, Facebook Ads, Bing and even banners can provide instant results.

Often what I do is use a combination of both. Before launching an SEO campaign at specific words, I utilize Google Adwords to find out if there's a demand for the product/phrase. Then based on that, I can tweak the adwords and launch a concentrated SEO campaign.
 
Conor is right - we use Google AdWords extensively and meet once a week to review what works now and what doesn't - then tweek our campaigns. The same with Bing, Facebook, Craigslist, eBay, banner advertisements and the Blog Catalog. You need an integrated campaign - and you constantly need to be on the look for marketing opportunities (like sponsoring a parade or special event). I do believe if done correctly, SEO gives you the best return on your investment in the long term. :D
 
Well, SEO is such a technique that if you have good knowledge about it, you can market your web through you skills only and result will surely be great by catching visitors and as a result, business will boost.
 
Steve-Hostirian said:
I do believe if done correctly, SEO gives you the best return on your investment in the long term. :D
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Where's the little icon of the guy clapping his hands!

The key part in what Steve mentioned is "if done correctly". If you do it wrong or pay some cheap company that uses the Angela and Paul links or similar underhanded "SEO" techniques, then you'll kill any hopes of gaining the right attention from Search Engines.

Each have their place and purpose. By far, the money spent on SEO will be better in the long run.
 
handsonhosting said:
SEO is not necessarily the best, it all depends on what you're comparing it to. You can do quite well with Google Adwords as long as the product you're selling can convert the sale pretty easily.

SEO takes time (and money if you want it done right). Results can take weeks, months and even years to attain what you're looking for. Google Adwords, Facebook Ads, Bing and even banners can provide instant results.

Often what I do is use a combination of both. Before launching an SEO campaign at specific words, I utilize Google Adwords to find out if there's a demand for the product/phrase. Then based on that, I can tweak the adwords and launch a concentrated SEO campaign.
Click to expand...

I want to highlight the strategy mentioned here, make sure you get your budget in tact to go full on in with a "blast" instead of little by little. The harder you throw the more the results will bounce back at you.
 
SEO is just one of the best practice in the Internet Marketing strategy. However, sometimes I was wondering when someone finds real concerned about SEO. There is no need to be worried about it, because search engines are not the only place from where you get all the potential customers.

Along with SEO, you should also focus on other marketing strategies as well. Like Forums, Videos, and Affiliates Networks that helps to boost sales conversion rate. After all sales growth of the business is much more important than anything and therefore it is always good to opt those marketing strategies, which are helpful for increasing revenues of website business.

Personally, I'd like build my own marketing team for SEO and other marketing tactics, because it's beneficial than outsourcing such task to any company.
 
AeroVPS said:
I want to highlight the strategy mentioned here, make sure you get your budget in tact to go full on in with a "blast" instead of little by little. The harder you throw the more the results will bounce back at you.
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Definitely. Usually the campaigns that I run when testing a keyword range from $20-$50 for keywords priced in the $0.05-0.30 range. The days that they run, the times that they run etc all play a factor in who sees the advertisement. The more you throw at it, the wider your target time can be. It's definitely not something that you try with 20 keywords and put $10.00 on google to see what happens :)
 
handsonhosting said:
Definitely. Usually the campaigns that I run when testing a keyword range from $20-$50 for keywords priced in the $0.05-0.30 range. The days that they run, the times that they run etc all play a factor in who sees the advertisement. The more you throw at it, the wider your target time can be. It's definitely not something that you try with 20 keywords and put $10.00 on google to see what happens :)
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Do you see a corresponding link between campaign dollars and clicks - meaning if you raised your campaign to $100 (same all else), would you expect to see a corresponding increase in clicks?
 
Usually yes. There's an upper ceiling limit in all types of marketing, but usually when it comes to Adwords, if I can put $20/day budget I get one set of results, but with a $200/day budget I get a much more frequent exposure of the ad. As long as the ad is written correctly, clicks should also be increased by 10.

There is a limit though. I've done some word testing at 200/day and increased the budget to 500/day expecting the same type of results, but it never happened.

In each of my tests I usually aim for the first page results, and while I can move up the ladder, if the price is too high to warrant the return, I stick toward the bottom.

I've personally found that the #2, #3 and #4 spots are clicked more often than the #1 spot. I've also found that being the last on the page is where the eye usually lingers before looking up at the others on the list.
 
Great info - how do you determine the cut off in campaign ceilings? And do you believe changing the click bid is more or less effective than lowering or increasing the campaign ceiling?
 
For me, the cutoff is whenever the "money in the bank" is not all used. So if I put a budget limit of $300 and there's only enough clicks to warrant $150 of expenses, then the $300 limit for 1 day is too high. Often you'd be able to decrease that upper limit, and most times even decrease the budget itself and still come out with the same amount of clicks.

MUCH of this is with relation to other products, not just hosting. Hosting is a very volatile market. With the keyword of just "hosting" selling up at the $50/click for the top position, bidding for that word is not in my budget :)
 
oh, as for changing the click bid - that's usually the route I go. Drop the bid a little lower and similar clicks still come in. The moment you go with the lower bids, the ceiling automatically would drop too as you'll have less ads displaying for less money (usually).
 
As all other have said, SEO is a long-term investment. It helps you to gain positions in the search results pages.
SEM provides you with instant results.
So it is very important to invest on both them. It will help you to decrease your SEM budget without loosing sales in the future, or if you do not want to decrease your budget, it will bring you more sales based on the same budget.
 
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