The initial setup was rough...all the promotion and trying to make a name for myself. The worst part, I think, is the maintenance needed, though. Sure, there are aspects that run themselves, but for the most part, I have to keep a constant hand in things, whether it's physical maintenance on the site or dealing with customers or ongoing promotion. Sometimes it doesn't seem so bad, but other times, it just drags me down and I don't want to deal with it any more.