What Advertsing Companies do you use?

I've used Google AdWords, Overture, FindWhat, AdHearus and have purchased advertising directly from individual websites.
 
What exactly is needed for google adsense?
I would use it but when I tried to signup there seemed like there was a lot to do, it really put me off and I ended up not going for it.

Also, I would be worried about competition clicking your links to use up your credit.
 
Point of clarification...

AdSense is for publishers to make money by displaying ads on your site.

AdWords is for advertisers to get targeted traffic to your site.

PPC advertisers in general must assume that some fractional part of the clicks that they pay for will be essentially for naught. Could be an accidental click, could be a fraudulent click, maybe even your site might be down at the moment. I think that Google trys very hard to not make advertisers pay for fraudulent clicks, so I don't that it's too bad, but use a smaller PPC network on a competitive term then watch out...
 
Ah sorry!
Are you asking about what people are displaying on their own sites in order to make money then?

Sorry got that the wrong way around if you did.

For adsense, what is needed for the signup and account creation for that?
 
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