Ways to promote your hosting business?

Check out the marketing and promotion thread. In short: banners, social networks, forums, print publications, blog posts, PR and article submissions.
 
Oh, also, sponsoring events can be good, considering the type of event and whether or not it's related to your business. For example, we sponsored part of HostingCon this year, though we don't normally sponsor events. It went pretty well.
 
Use your employees, we have recently been “loaning out” our supportdeveloper staff to help with community projects or integration tasks, helps to keep them busy and for the developers gives them a chance to veiw other projects and try new techinques inbetween support when things slow, also more often than not produces good back links and or recommendations. In essence, play to your strengths.
 
Web hosting companies, especially if they are newly created need a push actually for commencing the competition. Some spending could be nice by using the PPC solutions wisely and affordable. The printing manuals are also great for the local communities and cities. Contacting the SEO experts may also be highly recommended since the search engines would be the primary sales potential places and traffic spots.
 
When it comes to promotion online, then there are several ways like advertising through adwords etc. or buying ad spaces in famous blogs, websites related to the web.

But better than that, offline promotion works like a charm. You can post newsletters, advertise in magazines, advertise in newspapers etc. and get local clients which you can hold for long if you have the capability to handle them.
 
I find the real trick is balancing result and cost, which isn't always easy to figure out with offline media. That's the downside. It works, it's just hard to track and it takes time.
 
Mybe you can make a packages and promotion of interest in website...
Or you promote in many social bookmarking, forum, backlink from submission directory...

Thanks for share that, and hope it can helps
 
You should just search on the forums for this topic. There is tons of information available including links to free directories where you can submit your website, etc. Best of luck!
 
1.ARTICLE WRITING :

To get success in online business writing articles is very important .Write articles related to your site and put your website address in the by-line. If you can write good content, your articles will be published and a lot of readers who like your article will start using your website

A well-written article can:

- help you build your profile as an expert

- draw traffic to your site, and

- help you to build a database of potential clients through associated e-courses or a newsletter.

2.LINK EXCHANGE :
Link exchange is most important to obtain high PR to your site. Each incoming link to your web site can be considered as a vote. The more votes your web site achieves, it will get more importance from Google $ other major search engines .
After your web site has been assessed for the number of incoming links Google will assign a value, called Page Rank (PR), to the web pages on your web site. Higher PR indicating more importance.
During reciprocal link exchange you should try to exchange link with high pr site which will certainly get more Traffic in Your Website.

3.BLOG :
Add a blog to your site & Submit your blog address to different blog search sites and directories. This is the fastest and surest way to get the search engine robots to visit your blog and attract a number of new visitors to your web site regularly.


4.SEARCH ENGINE SUBMISSION :

The main source of traffic to a site are the search engines. If you're a webmaster, you know you need to bring website traffic to get success.Search Engine Optimization is a compound process of friendly web design & content writing, keyword selection,link popularity, article submission, and internet marketing for increasing more traffics on your web site.

5.SIGNATURE :

Add your own web address to your forum profile signature. Each time you post or respond to questions, your ad will be displayed. If you can post good and useful content in forums, people who go through your threads will also certainly check out your website & this can increase your traffic ultimately
 
Good stuff. I've seen a direct relationship between posts on various forums and visits to our websites (via LiveZilla referrals). :)
 
I think that the above covers most of the common promotional methods for promoting your new hosting company, however here are a few others worth mentioning:

1. Twitter - Twitter is a fast pace network with literally millions of people online at any given time, once you have a twitter account use the search service on the right and type in the term “host” or “hosting” I have found doing this and scrolling down the results, shows at least 1 person asking for a host. Obviously then you should send them a direct message via Twitters internal messaging system. Repeating this process several times a day will soon increase your hosting client base.

2. Hosting Reviews - Do a search on your favourite search engine for the terms “hosting reviews” then find a site that allows you to add your hosting services, be aware however that most hosting reviews websites are not in fact review sites at all, they are simply promoting a few hosts on their main page for commissions. Whatever you do DON’T join these sites, they are just going to stuff your details well back in the listings. I could mention a few good ones here, but I have just joined the forum so I guess I would be looking at a ban for posting links. Try searching MSN rather than Google.

3. Is Hosting Your Main Offering? If hosting is to be your main offering and not the usual strap on services like web design and SEO, then try teaming up with local designers and SEO persons to offer each others services. This is a great partnership if the designer/seo is good but can obviously have a negative effect if they are poor quality, so do a little research first.

I hope the above helps you a little more.

Best regards
Arran Wood
 
Iam agree with pacifich and hosting-reviews...
You can promote in online, because it more quickly to make many people know about your'e website/business...
 
1. PPC
2. Forums
3. Word Of Mouth
4. Contact local business
5. Flyers on cars outside of hostingcon really works
 
Hosting companies do make allot of mistakes, one that I notice a quite often is when a new hosting company posts an advertisement in a forum's market place they expect that they will get customers right off the bat. This is far from true... statics show that it takes a client 7 views in order to go with a hosting company that they find in a forum. Which if they make a customer in the first 2 days then they are doing better than so many others. The reality is, a hosting company is not going to do the work for it's self, and definitely not at this time with all the new hosts coming into the market daily.

Basically, you are gonna have to work if you want to make it. You can't run your company on auto pilot and yet have a great company. The business world doesn't work that way, and life does not work that way. I believe that every hosting company out their who has a good strong team, rather it be 2 or 40 and also has the dedication required in today's market can make it in the industry as yet another good hosting company.

Best Regards,
 
Is there anyone else besides me that thinks about offline advertisements will also have a good result? I have seen some online companies that promote their websites on the side buses and fliers.
 
Local Newspapers

Local newspapers work well. You can often arrange to have them print a press release, about your company, along paid ads. Make sure you point out the benefits of working with a local company within the press release.
 
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