Tweaking for Increased ROI

[SenseiSteve]

I wrote this a while back, but I think it still generally applies:

Major search engines prioritize relevant content; that is, those pages with rich content rank higher in their Search Engine Results Pages (SERPS). Very focused product pages may not reflect the highest number of hits to your site, but they will produce higher conversion ratios. And if, at the end of the day, money in your pocket matters, tweaking your product pages might be a good idea.

Your thoughts?