I definitely agree that the labels are here to stay, and for that matter, many places use it correctly (and define what they mean when they say "green" or "eco friendly". I guess it's like everything else in the world, people jump on the bandwagon and try to exploit in any way possible.
I do the "race for the cure" and run the runs etc, and have often thought of doing a campaign with the hosting end of things and donating a portion of new sales to the group etc, however I've always had the thought in the back of my mind that if I put up the Pink Ribbon on the site, I'm somewhat exploiting a good cause for my own benefit (more customers).
It can be a tough decision deciding to post notices about donations to charities etc (Hatti was another exploit too many people jumped on board with). I don't think that by posting a pink ribbon that it would encourage people to sign up, but maybe it would.
Anyway, I've gone off on a tangent that probably deserves it's own thread 😉