If you’re in a competitive industry (like web hosting), the content on your website needs to be distinguishable from the crowd. You must be willing to do what’s needed to stand out, whether that means adding to or refining your content, pricing, backlinks or marketing strategies. Most prospects realize they can purchase similar products or services from hundreds of providers.
Why should they choose yours?
Given the multitude of competing websites, plus the reality that the major search engines have to rank one of you as Number 1 and another Number 29 and another Number 6,145,009 - which number would you prefer? In many instances, the differences will be minute. Is the price realistic or just ‘too good’ to be true? Has Number 1 been in business longer than six months, or are they just great at developing websites that perform well on the search engines?
A search engine result, or SERP, is not a measure of the quality of a provider.
Perhaps, Number 1 employs strategies to develop good backlinks, possesses great social networking skills, successfully tweaks keywords to maximize keyword density and thousands of members follow them on Twitter. Does that speak to their level of customer support?
Standing apart
Standing apart can be a good thing or a bad thing. You want to be rememberable for all the right reasons. The providers that stand out for me are those that are honest. You can’t please everyone, so its always best to manage your prospect’s expectations. They’ll appreciate your honesty. Don’t be fooled by the economy. There are plenty of folks out there looking to buy, but very few looking to be sold to. Integrity goes a long way in any industry - helping to build long lasting business partnerships that survive the ups and downs of the market. Become the ultimate professional, offering business class solutions.
Why should they choose yours?
Given the multitude of competing websites, plus the reality that the major search engines have to rank one of you as Number 1 and another Number 29 and another Number 6,145,009 - which number would you prefer? In many instances, the differences will be minute. Is the price realistic or just ‘too good’ to be true? Has Number 1 been in business longer than six months, or are they just great at developing websites that perform well on the search engines?
A search engine result, or SERP, is not a measure of the quality of a provider.
Perhaps, Number 1 employs strategies to develop good backlinks, possesses great social networking skills, successfully tweaks keywords to maximize keyword density and thousands of members follow them on Twitter. Does that speak to their level of customer support?
Standing apart
Standing apart can be a good thing or a bad thing. You want to be rememberable for all the right reasons. The providers that stand out for me are those that are honest. You can’t please everyone, so its always best to manage your prospect’s expectations. They’ll appreciate your honesty. Don’t be fooled by the economy. There are plenty of folks out there looking to buy, but very few looking to be sold to. Integrity goes a long way in any industry - helping to build long lasting business partnerships that survive the ups and downs of the market. Become the ultimate professional, offering business class solutions.
