Should corporate blogs engage your entire organization

SenseiSteve

HD Moderator
Staff member
If you’re responsible for your company’s blog, should you look for ways to engage others within your organization to contribute.

Ultimately, the collective knowledge of everyone in your company shapes who you are. It seems to me that connecting with your visitors on multiple levels should leverage and sustain your marketing efforts, and ultimately, your company's return-on-investment (ROI).

Your thoughts? ...
 
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