Panda and Penguin

W

Westpoint

New member
I have yet to know much about Google Panda, and they have come out with Penguin. What is it all about? They talked about taking manual actions, but I am curious if it's the main idea of Penguin.
 
Penguin is mainly about offpage optimization. They are punishing website with excess of link building which makes it spam, paid link exchange to get ranking and much more.
 
Can any one explain panda and penguin in short?

And also do you know about web 2.0..? really curious about it...
 
Panda = search engine edit to algorythm
Penguin = penalties for doing blackhat SEO and things against Google Policy

Web 2.0 = a term generally referring to websites aimed at social media and information shraring (blogs, forums etc)
 
The point about taking manual actions is an interesting issue because only in some rare cases such things might happen because Google is using an algorithm which normally does things in an automated style. Of course some hot bits of news are spread over the net from time to time concerning very huge organizations that have lost ranks of got into trouble and the Google team may have taken direct actions by manually reviewing their tactics.

A lot of discussions have been dedicated to the latest Google Panda and Penguin updates. When Panda became fully active, some websites' ranks were replaced with other domains, not big penalties were talked about as webmasters mainly discussed that they had experienced some very big fluctuations in ranks but Penguin has been actually hitting some websites that had problems.

For example, a lot of sites that were heavily promoted through paid links or some sites that were loaded with duplicate contents have been hot very hard. Lots of pages getting deindexed, and some even returning back to the old Sandbox phase, which means they are being treated like newly launched sites, still needing some weeks and months of time to get optimized again.
 
Panda is targeted against not quality content and some more algorithm fixes. penguin is targeted against spamming
 
You can avoid the penguin penalty by simply diversifying your back links. Make it look as natural as possible with some seo links mixed in.

For example - most people link to your site naturally - www.yourdomain.com or http://www.yourdomain.com or http://yourdomain.com, etc

However, you need to add in some seo links as well, just dont look spammy - ie if your targeting hosting your anchor text should be - hosting, web hosting, shared hosting, shared web hosting, your domain hosting, hosting by yourdomain.com, etc

Now - I am not a professional seo, but I do have some decent affiliate sites that managed to avoid penguin penalties. So do not take what I said as professional advice, but it helped me and hopefully it can help someone else as well.
 
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