I would have to agree with Marc. Not only I have no idea how to properly evaluate .EU domain name, I would say that even though the keyword is hot, there are plenty of other domains that can steal the coverage my registering names with same keywords. All of them are optimizing the sites, so I doubt a regular keyword would carry that much EXRA value.
I would agree with holding it until someone wants it. Or, if the market for MySpace code cites is huge now, sell it on an auction. The price it will sell for will be the right price.