Certainly a critically important ingredient to jumpstarting any new business is marketing. Broad access to cutting edge technology has made it increasingly possible for start-ups to compete with established brick and mortar establishments.
Understanding your market
What niche do your competitors own? Would you fare better competing for that niche or creating your own? What will make you rememberable in your prospects eyes? What value could you add to entice them to go with your firm or organization?
Constantly refine your strategy
Once you’ve settled on your initial marketing strategy, tracking and measuring its success is essential. You can’t grow your business on a marginally successful strategy. Marketing strategies need to be refined, to eliminate what doesn’t work from what shows promise.
New businesses are created every day – that could use your products or service
Every new business has to procure products and services somewhere, and if not from you, certainly from your competitor. If you’re not reaching out to every newly registered business in your local community, you’re missing out on a huge sector of the market. And it’s so easy to find them. Every new business has to register with their Secretary of State. These registrations are farmed by local chambers of commerce and directory services. I’ve seen lists that sell for as low as ten cents per contact. In many cases, one new client from that list could pay for an entire campaign.
Once you’ve established your niche
You’ve done the research, matched your marketing strategy to the core focus of your business, and you’re excited. Executing on your plan goes into full swing. As you tweak your approach and close techniques, identify what works and repeat that over and over and over and over. Persistence is key.
As always, the best to your success.
- Steve
Understanding your market
What niche do your competitors own? Would you fare better competing for that niche or creating your own? What will make you rememberable in your prospects eyes? What value could you add to entice them to go with your firm or organization?
Constantly refine your strategy
Once you’ve settled on your initial marketing strategy, tracking and measuring its success is essential. You can’t grow your business on a marginally successful strategy. Marketing strategies need to be refined, to eliminate what doesn’t work from what shows promise.
New businesses are created every day – that could use your products or service
Every new business has to procure products and services somewhere, and if not from you, certainly from your competitor. If you’re not reaching out to every newly registered business in your local community, you’re missing out on a huge sector of the market. And it’s so easy to find them. Every new business has to register with their Secretary of State. These registrations are farmed by local chambers of commerce and directory services. I’ve seen lists that sell for as low as ten cents per contact. In many cases, one new client from that list could pay for an entire campaign.
Once you’ve established your niche
You’ve done the research, matched your marketing strategy to the core focus of your business, and you’re excited. Executing on your plan goes into full swing. As you tweak your approach and close techniques, identify what works and repeat that over and over and over and over. Persistence is key.
As always, the best to your success.
- Steve
