cyberworldhost
Cyber Specialist
Local Marketing Strategy 101
Most likely your local market is untapped when it comes to an online presence. When doing local marketing be sure to have business cards and a plan for getting clients. Have a well though out speech already made in your mind. I remember when I first started going to local business I was scrambling my words a little bit and I was very nervous. Make sure to practice your speech out loud, it will help more then you thing. Always remember to give eye contact and have a positive attitude.
Its always good to have a back up plan if they say no to web hosting or web design. For example: I talk to lots of companies that already had a website/web hosting so I would offer them a better deal first. Then offer them internet marketing, computer repair, and other ways to make money online. Be creative and think out side of the box when talking to potential clients. Try and make them laugh to make a good impression.
Small talk is a very good strategy too. When you go into a business and talk to the owner ask him how he got started in his business. That will spark a conversation and could lead to a good reputation/client with him/her. Another little trick I use is when talking to the opposite sex is do a little flirting but don't get carry away. Try and flirt with your eyes if you know how to do that
. I think that's the best way in my opinion. People always love to talk about them self, so use that to your advantage.
If you get a potential client and they say we will call you. Wait 2-3 days if they don't call you and go back to there business or call them to show that you do mean business. Usually after 3 days they have forgot about you. Another great tool is your local chamber of commerce. Sign up with them to market your company and ask them if you can do a presentation at their next event.
If you don't like to talk to people you can always do flyers. Print hundreds of them and go downtown and put them on cars, pass them out to people etc. Your main go in marketing/networking is to get your name out there. Always try new ideas and see what works best for you.
Most likely your local market is untapped when it comes to an online presence. When doing local marketing be sure to have business cards and a plan for getting clients. Have a well though out speech already made in your mind. I remember when I first started going to local business I was scrambling my words a little bit and I was very nervous. Make sure to practice your speech out loud, it will help more then you thing. Always remember to give eye contact and have a positive attitude.
Its always good to have a back up plan if they say no to web hosting or web design. For example: I talk to lots of companies that already had a website/web hosting so I would offer them a better deal first. Then offer them internet marketing, computer repair, and other ways to make money online. Be creative and think out side of the box when talking to potential clients. Try and make them laugh to make a good impression.
Small talk is a very good strategy too. When you go into a business and talk to the owner ask him how he got started in his business. That will spark a conversation and could lead to a good reputation/client with him/her. Another little trick I use is when talking to the opposite sex is do a little flirting but don't get carry away. Try and flirt with your eyes if you know how to do that
. I think that's the best way in my opinion. People always love to talk about them self, so use that to your advantage. If you get a potential client and they say we will call you. Wait 2-3 days if they don't call you and go back to there business or call them to show that you do mean business. Usually after 3 days they have forgot about you. Another great tool is your local chamber of commerce. Sign up with them to market your company and ask them if you can do a presentation at their next event.
If you don't like to talk to people you can always do flyers. Print hundreds of them and go downtown and put them on cars, pass them out to people etc. Your main go in marketing/networking is to get your name out there. Always try new ideas and see what works best for you.
It does address the psychology of sales though, and you do need to understand the type of individual you're addressing. Are they number crunchers or socialites? Different personality types need to be approached accordingly.