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I'm exploring how to best utilize controversy as a sales strategy in selling to the web hosting industry. I think a great example years ago was advertising unlimited bandwidth.
Controversy
Can you use controversy to increase your sales? This is actually used quite frequently, especially in titles, to draw attention to the intended product or service. Books, magazines, websites, forums and blogs are great at tapping into controversy. Right way – wrong way. What it can do – what it can’t do. What’s expected – what’s not expected. What works – what doesn’t work.
A lot of folks question the benefit of using controversy in sales pitches, and you certainly carry a double-edged sword when doing so, but it can work well if professionally presented. What prospects really look for is solutions to their specific issue or pain. If your product or service offers that solution at a competitive price point (not necessarily the lowest price), then your closing ratios will improve.
I'm exploring how to best utilize controversy as a sales strategy in selling to the web hosting industry. I think a great example years ago was advertising unlimited bandwidth.