This might be sort of "off topic" a bit ... but what the heck.
I know that there are some companies that appear to specialize in only selling blogging space ... but can't help thinking that in order to make themselves viable (as in provide themselves with an adequate income) they probably also provide other types of websites. Possibly under different company names.
Myself ... I think a company that could offer a variety of "idiot proof" types of websites for the consumer would possibly/probably flourish ... these days.
Everyone & his brother seems to want to get into some type of website now ... whether its under their own domain name or a subdomain of a main site. (or however you describe it).
Blogging, picture gallery, scrapbooking, genealogy ... a lot of them just want a site to do one thing, for one hobby. Blogging for the frustrated journalist who fills shelves for a living, etc.
So I think anyone who can get their company known as THE place to go to ... no matter what kind of specialized site they want. A site where they just log in and go ... no steep learning curves etc. I can't help thinking that a company that can do that can't help but do well these days.
JMHO
Peter