Google AdWords provides a traffic estimator as a feature that can give you a sense of expected traffic. You should use this to determine your possible out of pocket costs and what you should expect to spend on a daily basis. The most important elements of a Google AdWords campaign include:
• Keyword choice. Generally speaking the more targeted, the better. You'll get less clicks but they will be people who specifically want your product or service.
• Advertising headline and text. The headline is the most important of these. Make sure it relates to the keywords you are bidding on - this will help keep the cost of your advert down.
• Display URL. The more relevant this appears to be to the keywords you're bidding on, the better.
• Landing page URL. This needs to be relevant to your keywords and advert. If you're bidding on Britney Spears then you shouldn't be sending people to a page about nuclear physics. It's not relevant and Google will penalize you by charging a lot more for your clicks.
• Per-click Budget. How much are you willing to pay per click? Determine what you are willing to pay per conversion (lead or purchase) and estimate how many visitors it will take for a single conversion.
• Daily Budget. The amount of money you are willing to spend in a 24 hour period. Keep in mind that if you're making money, it's okay to spend money.
These are just some of the basics associated with creating a successful AdWords campaign. The truth of the matter is that being truly successful with Google AdWords takes knowledge and experience. The more you work with pay per click advertising, the better results you will have.
