How much consideration do you give to bounce rate?

[SenseiSteve]

It appears that Google is currently looking for more events on websites above the fold, driving visitors deeper into sites - effectively reducing their bounce rate. If you believe this to be accurate, what steps would you take or are you taking to reduce bounce rate? And have any of you performed any split testing to determine rankings of high bounce to modified low bounce sites?

 

[RH-Calvin]

Bounce rate for a website is very important. It helps to know the popularity of your website. It lets you know more about the faults of your website landing page as well as the internal pages. Revise your website SEO with proper guidelines to improve and reduce the bounce rate of your website.

 

[Ajay-HostIN]

Google consider bounce rate as one of the factors in serp rankings. The basic logic behind this is, if the user does not finds right information, the user leaves the page so Google considers it as a irrelevant page or the page that does not meets user requirement. The best option to reduce bounce rate to keep the pages more informative and give a feel that you are actually talking with the reader. This will help a lot in reducing the bounce rate.

 

[King-Servers]

Bounce rate is a very critical issue because you work very hard to get visitors on the website and it is not good to watch those visitors go without any activity however there can be several reasons for bounce rate and we need to analyze our website, products and its contents to reduce bounce rate.

 

[rfwilliams777]

First bounce rate, as I know it to be, is when a visitor abandons the site before sitting on it long enough for it to count as a visitor. I have noticed from time to time that I got a huge spike of Google visitors hitting my site (when I did an Arin's, they resolved as Google). As a result, it caused my bounce rates to be very high.
Now, if legit traffic is jumping from your site it is either because your site is taking way to long to load or that you don't have anything worthwhile on your home page to keep them there or direct them to a subpage.
So look carefully at your analytics at the IP addresses and see who is hitting it and what pages. Look at the frequency.

 

[HostNesta]

Spammed backlinks will always produce high Bounce Rates. When you buy website visitors rather than paying for conversion, your bounce rate keeps going higher, as the visitors are being presented with false information.

You can reduce this on your website by projecting clean links to search engine robots when they crawl your website.
Avoid redirects, and establish a clear landing page on your website, rather than a dead end a common with affiliate marketing websites.

 

[cwvps]

In order to reduce bounce rate for my blog, I've created a sitemap and I also did some cross-linking between pages. But I don't see bounce rate as a necessary bad thing because sometimes visitors find exactly what they need and leave. For example, contact information or a specific piece of information.

 

[James-A]

Bounce rate can be considered as one of the element that google considers for ranking websites but it cannot be an important factor. The more important factor is engagement. So it is best to have the content that is relevant to the topic we are talking about and can help in popularizing the website pages.

 

[cwvps]

The only thing I did to reduce my bounce rate was to create a sitemap and submit it to the search engines. I've also interlinked the pages and made my website look tidy and easy to navigate through. Sometimes, what appears to be the bounce rate it actually isn't. Sometimes people follow the link and come straight to the page they were looking for, for example, contact information. So that is why I believe every visit which lasted more than 5 seconds doesn't fall into bounce rate and I don't worry too much about it.