How do you increase the perception of value add for your services

[SenseiSteve]

A prospect's perception of your value add as a web hosting provider is huge. What are some ways you can increase your visitors perception of your brand online?

 

[izumi777]

For our web hosting company we add value with some free support on non hosting related stuffs such as basic scripting support, installing CMSs for free, clearing viruses from a customer website for free, adding google stats for free and so on.