Google's new Enhanced Campaigns

[SenseiSteve]

Google will be sending all of their AdWords customers to their new Enhanced Campaigns model on the 22nd of July. Essentially, this means if you're a small business without a mobile strategy, you'll be missing out on a huge opportunity. Enhanced campaigns was launched last February (see adwords.blogspot.com/2013/02/introducing-enhanced-campaigns.html) as an option, but all campaigns will be flipped over next Monday.

If you're doing any SEO consulting, what's your take on Enhanced Campaigns and do you see this helping to grow your own business?

 

[node24x7]

Never heard of this. Can thou please shed some more info on this new campaign.

 

[SenseiSteve]

Who explains this better than Google itself?

See also http://marketing.blurgroup.com/blog...anced-campaigns-complete-features-and-tips-2/ This is an extremely comprehensive in-depth analysis of Enhanced Campaigns.

The Havis Media Group also wrote a great article pertaining to Enhanced Campaigns.

Mobile (primarily smart phones and tablets) are being used by consumers more and more to research info on products and services before they make a purchase. Enhanced campaigns integrates those devices into what was once (or still is until Monday) AdWords campaigns.

 

[anyNode]

I guess we'll see how much more "enhanced" our campaigns will be

 

[BradatA2Hosting]

Pretty much all it means is that you can bid a certain percentage more or less for ads served on mobile devices. If you convert better for mobile traffic compared to desktop/laptop traffic, you'll want to bid more for these ads. Vice versa if you don't convert so well, you'll probably want to drop the percentage.

 

[painperdu]

It's a good deal if you have a product that depends on different contexts. It adds more options to control your bid to match the situation that a searcher is searching from.

You can 'enhance' your bid by bidding a larger or lesser percentage of your default bid depending on location, time, or device the user is using at a given moment.

For example, if you run a coffee shop you can bid more, percentage-wise, when a user is nearby your coffee shop at a particular time using a smartphone to search for coffee. The wisdom would be that such a searcher is a prime customer target for your business and potential for profit is much higher at that moment.

Bid enhancements just add another dimension to using keywords alone to capture business.