I just read an interesting article written by Anne Kennedy about going global in web marketing, where she points out differences in languages, cultures and search engines that dominate geographic regions. I found some of her stats eye-opening, especially pertaining to the dominance of European users, and the growth of the Internet outside of the United States.
How many of you have a global presence currently, or plan to in the near future, and if not, why not? What kinds of cultural or language barriers have you encountered? And how did you overcome those?
How many of you have a global presence currently, or plan to in the near future, and if not, why not? What kinds of cultural or language barriers have you encountered? And how did you overcome those?