Eye tracking click analysis for SERPS

[SenseiSteve]

Has anyone evaluated eye tracking studies for SEO purposes? I stumbled upon this article this afternoon.

I think this really highlights the importance of ranking high in SERPS. Page 2 only got 1%. The first five positions got over 88% of the traffic.

 

[handsonhosting]

Yep, I deal with that If you're working on Google Ads, it's often better to be the 2nd or 3rd listing than being number 1 as that's where the eyes go.

I use a program (commercial) that actually tracks the mouse on a page and where a person clicks. By analyzing where a click is taking place (middle of a word, beside a word, middle of a graphic etc), you can redesign your page to take some of those into account.

Doing A/B testing on EVERYTHING is something that people often don't do when they're testing things. You run two or three layouts, monitor the conversion, take the good, apply it, then start over. SEO and click conversion tuning is a constant battle. The moment you think you have it all figured out, the rules change COLORS and size of text also play a big role.

 

[bobchrist]

Interesting, some good thought about Clicks and Attention Distribution, thanks for sharing the link!

 

[AbbieRose]

Years ago when I was in uni we were looking at human computer interfaces, but I barely touched on this kind of thing. Its certainly fascinating stuff.

Personally however I sometimes think that it gets a little too creepy with how heavily we get watched online.

 

[bobchrist]

It seems to be part of online behavior marketing.