When they launched the new Drupal 7 there was a big shift toward it. The big push with the software from what we've seen is actually the 3rd party module makers. eCommerce, Forums and various other systems integrating with Drupal and driving the software that way seems to have been the biggest push that we've seen.
I'm still not a Drupal fan - I use it on some sites, but I'm still not a big fan.