I've learned to never say never. 
Have you ever heard the term - “Sell the Sizzle, not the Steak”? Buying means making a decision, and that decision making process begins with a need to ease some pain, then logically progresses (in person) through stages of talking, thinking and actions toward closing the sale.
Online though, there are no body clues – no sales representative to nod their head up and down, looking for a yes response, cueing the prospect to follow suit. Online, compelling landing & checkout pages are vital to your success.
Buying anything is an emotional process – for some much more so than others, like me. Using the five senses of sight, hearing, taste, touch and smell to evoke an emotion (tied to your offer) helps reinforce your solution in the eyes of your prospect.
Closing the sale – isn’t simply a yes or a no. It’s a logical progression from a search query to the point “Add to Cart. “ The term, “Always Be Closing,” applies to each and every page the prospect touches until the order is completed, and really should continue beyond that, with either a survey or recommendations for other products and services based on what they just purchased.
Giving your prospect too many choices – or making the navigation from Point “Search” to Point “Buy’ difficult, is just as bad.
Have you ever heard the term - “Sell the Sizzle, not the Steak”? Buying means making a decision, and that decision making process begins with a need to ease some pain, then logically progresses (in person) through stages of talking, thinking and actions toward closing the sale.
Online though, there are no body clues – no sales representative to nod their head up and down, looking for a yes response, cueing the prospect to follow suit. Online, compelling landing & checkout pages are vital to your success.
Buying anything is an emotional process – for some much more so than others, like me. Using the five senses of sight, hearing, taste, touch and smell to evoke an emotion (tied to your offer) helps reinforce your solution in the eyes of your prospect.
Closing the sale – isn’t simply a yes or a no. It’s a logical progression from a search query to the point “Add to Cart. “ The term, “Always Be Closing,” applies to each and every page the prospect touches until the order is completed, and really should continue beyond that, with either a survey or recommendations for other products and services based on what they just purchased.
Giving your prospect too many choices – or making the navigation from Point “Search” to Point “Buy’ difficult, is just as bad.
