Calls to Action

[SenseiSteve]

Ranking higher organically in the search engines certainly leads to increased traffic on your website, but conversions should always be what you’re looking for. Those same keywords that led prospects to your site should also be attached to value add content on your website that intuitively ends with a call-to-action.

What types of calls-to-action work best?

 

[clouvider]

Ultimately it depends on the actual content/page. I mean the calls to actions on a blog post would vary from say on service listings and then be different from a KB article.

Buttons generally work quite well in our experience over just contextual links in text. But pulling products or example information based on say the specific search terms also works on say product/detail pages.