Building online traffic works best with a mix of online and offline marketing techniques.
A few of my favorites below:
Organic Backlinks – Organic backlinks to relevant sites with high PageRank – in good neighborhoods work best. Links to warez, torrent and spam sites are considered BAD neighborhoods – and will drag your site lower in Search Engine Results Pages (SERPS).
LiveChat - If you have available manpower, livechat is great way to communicate with your prospects and clients. LiveZilla is a free and highly recommended livechat application. The feature I love is the ability to see what pages visitors have browsed, and how long they stay on each page.
Forum Signatures – Participating in industry forums and discussion groups positions your firm as an expert in the field. Your signature at the end of each thread or post can link to your website or a specific promotion. Be sure to comply with forum rules.
Newsletters – Newsletters are a fantastic way to share solutions, highlighting your business’s strength in its niche. Links from newsletters can be monitored to determine what hits home with your readers.
Relevant Content – Beyond a doubt, the MOST IMPORTANT element for any website is relevant content, meaning your content must address each click through (opportunity) with a compelling and convertible solution.
Tweaking Your Site Using Analytics/Statistical Progams – Measuring what works, and what doesn’t work provides a foundation by which you can re-structure your site for success. Discard what doesn’t work, and repeat repeat repeat what does.
Social Media Networking – I think it goes without saying that having a presence, at least today, on Facebook or Twitter is a necessity. Your competition is already there capturing some of your traffic.
Contests – Giving something away always attracts visitors, even if it’s as simple as a special coupon code on a specific service.
Webinars – Webinars are seminars held or presented on the Web. I try to attend at least one each week.
Article Writing – Article writing positions you and your firm as experts in the field. I recommend www.ezinearticles.com. Link your articles back to your site via your bio.
Business Cards, Personalized Scratch & Mouse Pads, Ink Pens – And the list goes on forever. Promotional material customized with your website information brands your business for success.
- Steve
A few of my favorites below:
Organic Backlinks – Organic backlinks to relevant sites with high PageRank – in good neighborhoods work best. Links to warez, torrent and spam sites are considered BAD neighborhoods – and will drag your site lower in Search Engine Results Pages (SERPS).
LiveChat - If you have available manpower, livechat is great way to communicate with your prospects and clients. LiveZilla is a free and highly recommended livechat application. The feature I love is the ability to see what pages visitors have browsed, and how long they stay on each page.
Forum Signatures – Participating in industry forums and discussion groups positions your firm as an expert in the field. Your signature at the end of each thread or post can link to your website or a specific promotion. Be sure to comply with forum rules.
Newsletters – Newsletters are a fantastic way to share solutions, highlighting your business’s strength in its niche. Links from newsletters can be monitored to determine what hits home with your readers.
Relevant Content – Beyond a doubt, the MOST IMPORTANT element for any website is relevant content, meaning your content must address each click through (opportunity) with a compelling and convertible solution.
Tweaking Your Site Using Analytics/Statistical Progams – Measuring what works, and what doesn’t work provides a foundation by which you can re-structure your site for success. Discard what doesn’t work, and repeat repeat repeat what does.
Social Media Networking – I think it goes without saying that having a presence, at least today, on Facebook or Twitter is a necessity. Your competition is already there capturing some of your traffic.
Contests – Giving something away always attracts visitors, even if it’s as simple as a special coupon code on a specific service.
Webinars – Webinars are seminars held or presented on the Web. I try to attend at least one each week.
Article Writing – Article writing positions you and your firm as experts in the field. I recommend www.ezinearticles.com. Link your articles back to your site via your bio.
Business Cards, Personalized Scratch & Mouse Pads, Ink Pens – And the list goes on forever. Promotional material customized with your website information brands your business for success.
- Steve
