Adword scoundrels make me sick

vito

vito

New member
I'm getting so sick of bottom feeders who seem to feel that the only way they can build their "business" is by unethically and illegally riding the coattails of popular brands. :angry:

Do a Google search for "demodemo" and see what shows up in the Adwords on the right. It's bad enough when these dregs use the popularity of my brand to get exposure. It's quite another to actually claim right in their ad that they sell "demodemo flash tutorials". And to rub add insult to injury, after clicking their Adwords link (several times :angry: ) and visiting their site, their product is really poor quality and I resent the association of this crap product to my brand.

Needless to say, I fired off an email to Google. Other than that, what would you recommend that I do to shut down this practice?

Vito
 

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Other than that, what would you recommend that I do to shut down this practice?
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I don't know... Sue one of these guys (a relatively big fish) and make sure that the victory becomes very well known?
 
This one is also showing up:

"Outsourced Tech. Support
SupportPRO.com"

It's something that Google say they will assist you with. I do know they back this up, as I had the same issue with DIY. You've sent an email, so I'd expect them to resolve this within the next 7 days :)

Simon
 
Actually, pursuing some form of legal action is actually a great idea. Doing that, along with some PR, will surely send the message to the rest that if you are thinking of ripping off DemoDemo, expect to pay for it later.
 
a relatively big fish
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Hmm.. could be my English again. :)

What I meant was to target a meaningful competitor, not 16 yo boy with ripped off tutorials.

I used the word "relatively" because Demodemo is huge compared to most competitors. Sort of like a whale. :)

Any I making any sense now? :)
 
Don't be so hard on yourself, Vito. You are NOT a whale at all!!




























More like a dolphin.
 
Now it's just a matter of figuring out how to get these guys to stop using my brand name as a keyword for their ad campaigns.

Seems to happen quite often. Do a search for pingzine or soholaunch (some of those are legit) or httpme. Or even search for plesk and look at the sponsored ensim link at the top.

Sheesh.

Vito
 
vito said:
Now it's just a matter of figuring out how to get these guys to stop using my brand name as a keyword for their ad campaigns.
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Too much? Do you think Google would even allow me to display such an ad?

Vito
 

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Too much? Do you think Google would even allow me to display such an ad?
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I don't remember anything in their guidelines that would stop you from using that ad...

In any case, it could turn out to be cheaper that suing, at least in the short run. :D
 
Heh, you're right, Dan, it would be alot cheaper than a lawyer. :D

Does the wording properly convey the point or should I tweak it a bit?

Vito
 
Yes I am, Artashes. I'm just waiting for feedback on whether it is worded properly. I already have the campaign created in my adwords account.

Vito
 
Hmm. When composing the ad, it spits out an error saying that the word demodemo in the ad is misspelt, and I need to submit it for approval. :confused:

To avoid this hassle, should I just say this instead?

Make the ethical choice
Don't buy from competitors who use
our trademark name as a keyword
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Does that get the point across just as well?

Vito
 
I would stick to DemoDemo keyword - gives that extra brand exposure.
There has to be an option where you can say demodemo is the name of the company - they will then approve it.
 
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