WordCamp Europe is back this June in Basel, and it’s bringing more than just code snippets and keynote slogans. Beneath the tech polish lies something far more honest: a focus on the human complexity behind every plugin, agency project, or failed backup plan. This year’s standout sessions don’t just talk tech—they expose the behind-the-scenes decisions, breakdowns, and lessons that shape real WordPress work.
Take Anna Hurko’s session on building support into product strategy. It’s not your typical CEO story. She started in support and never let go of the mindset, reminding attendees that customer care isn’t an add-on—it’s the product’s backbone. Minutes later, Jennifer Aguilera Schumacher steps up with three agency failures that aren’t sanitized for corporate audiences. It’s gritty, it’s real, and it’s exactly the kind of honesty WordPress businesses need more of.
On the technical end, sessions like Jonathan Desrosiers’ peek inside Core decision-making and Robin Martijn’s smart breakdown of localization pitfalls offer more than surface-level advice. They pull back the curtain on decisions that affect millions—and how to avoid turning international growth into accidental offense.
The event also doesn’t shy away from hard truths. Richard van Denderen warns that your backup strategy might be as fragile as the coffee you spilled on your laptop last week. Meanwhile, Oliver Sild brings the legal heat with insights on the EU’s new Cyber Resilience Act—a session no plugin or theme author targeting Europe can afford to ignore.
WordCamp Europe 2025 isn’t trying to dazzle with big names or trendy buzzwords. Instead, it reflects where WordPress is right now: global, imperfect, and learning fast. And in that space between code and connection, it just might hit the sweet spot.
