Squarespace is diving deeper into artificial intelligence with the launch of its new AI-powered website builder, Design Intelligence. Aimed at simplifying website creation while keeping personalization at the forefront, Design Intelligence brings generative AI into the mix, allowing users to build custom sites with minimal effort.

Unlike some other AI-powered builders that churn out generic, clunky designs, Squarespace’s tool promises to deliver polished, fully customizable websites that feel unique to each brand.

Paul Gubbay, Squarespace’s chief product officer, highlighted the tool’s potential to streamline the website-building process without sacrificing individuality. “We’ve taken our time to think about how these technologies come together,” he said. “It’s not about replacing creativity but enhancing it.”

With its proprietary AI-curation system, Squarespace ensures users can fine-tune site elements, such as color palettes, layouts, and imagery, all while benefiting from powerful AI suggestions.

One key aspect is Squarespace’s decision to make the AI experience feel like a creative playground, where users can see, choose, and adjust designs in real-time. The platform leverages third-party AI models like OpenAI and Anthropic, but Squarespace focuses on curating the output for high-quality, brand-specific results.

While other website builders race to add AI features, Squarespace remains committed to design excellence. The company sees AI as an enhancement, not a replacement for designers, empowering users to bring their vision to life more quickly.

As AI continues to evolve, Squarespace’s Design Intelligence may shape the future of user-driven, beautifully designed websites.