As AI-powered data centers continue to grow quickly, there’s a clear gap between the pace of technology and public opinion. According to a study by HostingAdvice, 93% of Americans recognize the importance of AI-driven data centers. However, only 35% are in favor of having these centers built near their homes.

Environmental concerns are a major issue. Many people worry that these large centers could consume too much energy, water, and land. This is especially troubling in areas that frequently experience droughts. Joe Warnimont from HostingAdvice highlights that data centers are adopting new technologies to lessen these environmental impacts.

Warnimont explains that innovation is crucial for tackling these concerns. AI helps improve energy use, cooling systems, and overall efficiency. Some data centers have succeeded in cutting water use by as much as 90% through methods like water recycling and advanced cooling techniques.

While certain regions, such as Washington, Virginia, and Florida, show the highest levels of opposition to local data center expansion, Virginia also demonstrates how strategic collaboration can ease tensions. Despite reported “data center fatigue,” the state has implemented regulations requiring green spaces and sustainability measures to offset environmental disruption.

Industry leaders argue that AI data centers offer significant economic advantages. Sean Farney, who is the Vice President of Data Center Strategy at JLL, points out that these centers bring billions of dollars to local communities. This influx of money helps create jobs in IT, enhances infrastructure like roads and buildings, and boosts trade opportunities.

A lot of people still have doubts about this issue. According to a survey, only 9% of individuals believe that the economic benefits are more important than the worries about the environment.

Experts recommend that by being more transparent and involving the community, it could help change public opinion. This situation is similar to the early days of the solar energy industry when it had to work on improving its reputation.

“As AI evolves from training models to real-world applications, inference data centers will need to be closer to consumers,” Farney says. “This presents a major opportunity for local communities to benefit from this technological shift.”

Across the Atlantic Ocean, people share similar worries. A survey of 2,000 UK residents found that fewer than half believe AI data centers will make it easier to access digital services.

As AI continues to change various industries, it is important to balance innovation with building trust in the community. If the public does not support this technology, the critical systems needed for the AI transformation might encounter growing resistance.