Rad Web Hosting is giving creative agencies and freelancers something they’ve long been chasing: complete control over hosting without the hassle of managing complex infrastructure. With its new white-label WordPress reseller platform, the Dallas-based company is quietly shifting the balance—putting the power back in the hands of small teams who want to offer hosting under their own brand, without relying on traditional providers.
The platform flips the script. Instead of just renting space on someone else’s system, freelancers now have the ability to act as the host themselves. That subtle change unlocks something bigger: the chance to streamline client services, take ownership of the full experience, and build steady, recurring income—without giving up control of their name or client relationships.
The offering isn’t just cosmetic. It supports modern development workflows with one-click staging, automated offsite backups, and zero-downtime migrations. Real-time malware scanning with auto-healing, business email hosting, and granular restore points show the infrastructure has been designed with practical use in mind. Powered by LiteSpeed Enterprise and Redis caching, the speed gains are noticeable, especially for WooCommerce-heavy builds.
Rad Web Hosting has already completed more than 10,000 WordPress migrations for agency clients. This new platform is an attempt to take that quiet success and turn it into a scalable service model. By removing long-term contracts and allowing agencies to set their own prices, the company is betting that transparency and flexibility will win where lock-ins and legacy dashboards no longer satisfy.
For freelancers managing several client sites, the appeal lies in simplicity. It removes the technical juggling act while giving them a product they can fully own. As more agencies look for efficient ways to streamline operations, this white-label approach may mark a new chapter in how web professionals build and deliver digital services.
