In a digital landscape where turning followers into customers is no longer optional but expected, Bluehost has stepped in with a new hosting offering aimed at creators and small online businesses navigating the chaotic world of WordPress commerce. The hosting provider recently introduced its WordPress eCommerce Hosting plans—crafted to meet the surge in influencer-led selling and creator-led brand building.
Instead of piecing together dozens of plugins and storefront tools, users can now launch online shops with pre-bundled, creator-focused capabilities. Bluehost designed its plans to remove the friction points that often stall early-stage ventures—whether they’re launching a course, a digital product, or a full-on retail shop.
Here’s how it shakes out—Bluehost’s Essentials plan targets individual creators who want to start monetizing but don’t want to drown in technical setup. You get AI-driven site creation, basic membership stuff, SEO tools—basically, the core features, but without sacrificing control over your site.
The Premium plan? That’s for users scaling up. It brings in advanced eCommerce features—think one-click checkout, promo management tools, gift card functionality, all tailored for businesses that need more robust infrastructure as their operations grow.
This launch arrives as WordPress continues to underpin over 40% of websites globally, while influencer-driven commerce gains real traction. eMarketer reports that a majority of U.S. consumers have made purchases from creators. Bluehost appears to be zeroing in on that intersection: where personal brand meets business need, and tech shouldn’t get in the way.
With digital independence becoming more valuable than ever, these plans aim to give creators fewer reasons to abandon ship—and more reasons to stick with WordPress.
