Automattic has acquired Clay, a personal CRM app that uses AI to help users manage relationships by aggregating updates from platforms like LinkedIn and WhatsApp. Clay’s team joins Automattic’s “Other Bets” division alongside Beeper, with future plans for integration. The move hints at a broader push to create a unified identity layer across tools, emphasizing open-source values and longevity in a fragmented communication ecosystem.
- AI, Automattic, Clay, LinkedIn, WhatsApp