Aruba, a leading Italian provider of web hosting, cloud, and data services, has deepened its collaboration with NetApp, selecting the data infrastructure giant as its primary source for advanced data center solutions across Europe. This enhanced partnership marks the beginning of a new era under the “Powered by NetApp” banner, where Aruba integrates NetApp’s technology to deliver cutting-edge, intelligent data infrastructure.

After more than a decade of utilizing NetApp solutions behind the scenes, Aruba is now formally partnering with NetApp to improve data management, protection, and visibility for its extensive enterprise client base. Aruba’s Enterprise Solution Director, Fabrizio Garrone, will showcase this collaboration at NetApp INSIGHT 2024, emphasizing how the synergy between the two companies is creating highly secure, scalable, and efficient data infrastructure solutions.

NetApp’s Chief Marketing Officer, Gabie Boko, highlighted that Aruba’s long-standing reputation across Europe has been bolstered by its use of NetApp technologies. “Aruba’s clients can trust that the solutions they receive come with unparalleled data security and infrastructure integrity,” said Boko. This partnership also paves the way for joint research and innovation to address the evolving needs of enterprises across Europe.

With the expanded “Powered by NetApp” collaboration, Aruba will launch flagship products that feature NetApp’s advanced data storage and management capabilities, further enhancing Aruba’s service offerings. This move underscores Aruba’s commitment to delivering high-performance, customized technology solutions, positioning both companies as leaders in the rapidly growing European data market.

As Garrone noted, “We are excited to create new, innovative solutions that will benefit our clients and set them up for long-term success.”