The cybersecurity landscape is transforming, driven by generative AI and surging cyberattacks. Organizations face expanding attack surfaces and stricter regulations, amplifying the need for AI-infused defenses and zero-trust frameworks. With $200 billion spent annually on third-party solutions, providers must innovate with tailored, comprehensive offerings. By leveraging AI and aligning strategies to new buyers, cybersecurity firms can capitalize on this $2 trillion opportunity.