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Mastodon turns to hosting services, supports decentralized social networks

Mastodon, the non-profit that maintains the decentralized social platform often compared with Threads and X, has outlined a new path to financial stability. Instead of depending almost entirely on donations and grants, the organization plans to introduce paid services for hosting, moderation, and technical support.

This change represents a move that is very much grounded in reality. Several companies are keen to have their own Mastodon servers so they could not only regulate the activities according to their policies but also have guaranteed data security. By offering managed hosting, Mastodon hopes to lower that barrier while creating a steady revenue stream to sustain its operations.

The model gives institutions choices. Some may rely on Mastodon’s team to fully handle server hosting and moderation, while others may simply purchase support contracts to assist in-house IT staff. This flexibility allows organizations with varying levels of expertise to participate in the fediverse, the wider network of platforms that use the ActivityPub protocol.

Mastodon has already put this approach into practice. Clients such as the European Commission, the German state of Schleswig-Holstein, the city of Blois in France, and software maker AltStore have adopted the service. These partnerships gave Mastodon early proof that paid hosting could work for governments and companies seeking a secure entry into decentralized social media.

Even with this new revenue model, Mastodon insists that donations will remain an important part of its funding. The organization will also continue operating mastodon.social, one of the most prominent servers for individuals curious about the fediverse.

Felix Hlatky, Mastodon’s chief financial officer, said the strategy is designed to provide long-term stability without sacrificing the community-driven values at the heart of the project. In his view, the new services will strengthen the broader ecosystem by ensuring that institutions can join without depending on centralized platforms.

Mastodon’s transition also fits in with the organization’s broader goal of maintaining the fediverse’s compatibility with different projects while being able to keep up with the time and still having a sustainable future.

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