Using Web Analytics to Measure and Monetize Your Websites

SenseiSteve

HD Moderator
Staff member

WEB ANALYTICS REVEALS VALUABLE INSIGHTS TO YOUR WEBSITE

How do you measure the success of your website? Is it an increase in link popularity, search engine results pages (SERPS), hits per day, unique visitors, pages viewed, length of time on your site, conversions – or what? What keywords are visitors entering into search engines to find your site? How can you use web analytics to monetize your websites?

ARE YOU ACTIVELY MANAGING YOUR WEBSITES?

In order to manage anything, you need some benchmarks to measure against. Web analytics provide those benchmarks. Analytics are indicators that reflect the potential of your website. As Internet professionals, we all know that we can’t manage what we can’t measure, and that goes to say, you can’t monetize it either.

HOW WOULD YOU KNOW IF YOUR SITE IS UNDER-PERFORMING?

Is it as simple as tracking unique visitors or page views? Not really. There can be an endless number of other performance indicators that define and reflect the success, or lack thereof, of a particular campaign. Are you sending out direct mail? Doing email broadcasts? Advertising in print media? Running pay per click (PPC) ads? Are these tied to your website? If you’re a solutions provider, analytics analysis helps both you and your customers by defining opportunities.

Knowing how a visitor arrived at your website, when they arrived and what they did on your site is invaluable. Aligning that data should define the scope of future marketing campaigns.

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