If you're a reseller and your upstream gives you the choice of a setup fee and lower month to month pricing versus no setup fee and higher month to month prices, which would you choose and why?
The only time i ever charged a setup fee £5 was when i had a server that i used for charities and community groups where i gave them free hosting (after stringent checks), this was for 2 reasons.As a user, I'd want a setup fee (usually), but as a business, I'd rather the higher monthly fee so we could maintain level of service.
Getting that chunk up front is nice, but it's quickly spent and can hurt long term goals for the company.
We've seen some reseller places charge a $200 setup fee and $30/month thereafter ($560 first year, $360 each year after that), but I'd be just as happy spending $45/month and keep the user ($540/year).
As a user I'm also careful about paying a setup fee and then if the service is not up to my liking, I'm out the $200
You wont stand out from other hosts by offering free setup as a majority of hosts offer free setupFREE setup is a good way to stand out I feel and entices the user to signup. If there is a setup fee, that can be confusing to the customer. You should always have a one price system for your web hosting plan.
but sometimes as a host you have no choice but to charge a set up fee.I'd say it depends how long you choose to keep those services or what the setup fee cost is compared to without it.
e.g. if your doing an upgrade and say chose a setup fee for the cost of the hardware, but then only paid minimal monthly charges for the power/cooling of this upgrade then this could be appealing. However paying £200 upfront to say save £10 per month if you want to keep a service for 6 month's isn't worth it.