Compare these two descriptions:
The first simply summarizes what they carry, while the second appeals to a prospects sense of sight and smell and finishes with a call-to-action. Plus, by saying they’re here to help make their event rememberable, they’re saying their focus is on the client and not on the sale.
They’re offering solutions, and everyone who has ever taken Sales 101 knows that solutions oriented sales increases close percentages, and ultimately, the business’s ROI (return on investment).
How much does appealing to a prospect's five senses really matter in this industry? And are solution oriented strategies really better than lowest price strategies?
- Our floral department has a full assortment of flowers, from single red roses to full bouquets. We also carry vases and other floral accessories like balloons and ribbons.
- We carry flowers for every occasion, from weddings to funerals. Experience the exotic beauty & aroma of our arrangements. Call us. We’re here to help make your event memorable. (555) 555-5555
The first simply summarizes what they carry, while the second appeals to a prospects sense of sight and smell and finishes with a call-to-action. Plus, by saying they’re here to help make their event rememberable, they’re saying their focus is on the client and not on the sale.
They’re offering solutions, and everyone who has ever taken Sales 101 knows that solutions oriented sales increases close percentages, and ultimately, the business’s ROI (return on investment).
How much does appealing to a prospect's five senses really matter in this industry? And are solution oriented strategies really better than lowest price strategies?
