I'm constantly amazed by the number of SEO requests I receive that are based on outdated SEO tactics. I'm simply curious what others are experiencing.
For whatever article you're reading, check the date. Then search for the same topic and see if anyone else is talking about it and their thoughts. There's no collective "true / false" database, although moz.com has been doing a pretty awesome job over the past year of providing debunking articles.How does one recognize SEO tactics that are no longer effective?
That's a tough one as it will depend on the tactic. I literally ran an experiment last night by adding a section of code and content to an article, resubmitted to Google and within 4 hours they had found the improvement and moved me from #4 to #2 on one phrase and from #11 to #8 on another (in the same article). That was a REALLY quick result from such a basic experiment.how long do you have to wait before recognizing a tactic is not working?
This is an excellent explanation thanks for sharing your knowledge! Would you say that creating new pages and reusing content from say the 'WordPress Hosting' page can have a negative effect on rankings?These days, the majority of SEO is about the content on the site. Now, just having content is not enough, you still need to get noticed via links, but the need for excessive High DA numbers of links is not needed.
If the niche is small enough, you can rank with pretty much no links - maybe 1 from somewhere just so Google finds your site. Submitting the sitemap is enough, but generally, a few basic links like a business directory, forum or GBP listing is enough to get the ball rolling.
The only time you need the extra links is when you have competition (which you should have otherwise there's no traffic right?). Here, the number of links and the quality of links come into play.
If I was in web hosting, I wouldn't be going after "wordpress web hosting" for example, but maybe I'd go after "wordpress hosting for education" which gets 700 searches per month, and has an ahrefs difficulty of 25 (versus 92 for wordpress hosting). You'll need backlinks from about 30 websites, but that's easily doable.
So now you've narrowed into the "education" niche, and that opens the door for plugins related to that - "learndash" is one of the most popular for quizzes and tests. "learndash" just the keyword on it's own gets searched 3800 times and has a difficulty of 23 (about 26 backlinks needed). Then you get into the configuration, how to use etc etc and that exploits the niche and you're the dominant player.
So rather than looking at the generics, you need to look at the niche. The generic phrases are all already taken, or you're up against others that don't know about SEO but they know they need "webhosting" as a phrase
Another phrase that WILL become popular over the next year or two is "PHP 8" or "PHP 8.1" and other branch versions. I would be heavily promoting the latest versions (and even future versions which are not yet released. Use those in combination with the web hosting and server phrases.
But at the end of the day, its all about niche at this point. Find one, dominate it.
Would you say that creating new pages and reusing content from say the 'WordPress Hosting' page can have a negative effect on rankings?