Know, Like and Trust - How important are each of these in web hosting?

SenseiSteve

HD Moderator
Staff member
Putting this out there for discussion

Prospects are far more likely to contract with a vendor they know, like and trust, but how important are these in the web hosting industry? Does price alone carry the deal and how well that works out determines whether they migrate elsewhere?

All three could be conveyed through discussions or reviews of vendors on industry forums, so how would you rank these? Your thoughts?
 
I think there are 4 different types of prospects;
  1. the miser - this person doesn't care about anything but getting the cheapest hosting they can get, mainly because they might just use the host for random projects that don't have a long-term goal and it's simply a hobby for them, this person will stop doing business with you if they find a better deal somewhere else.
  2. the student - this person is willing to spend some money on web hosting but not a great amount, they take advantage of deals/coupons, this is a person who's hosting an online portfolio or a small project that has the potential to be long-term, if you provide this person with great customer support and accessibility they could become a long-term customer.
  3. the entrepreneur - this is someone with a small business, they have a predictable amount of customers each month and they can afford to pay good money for a stable and reliable web hosting, as long as you don't **** this person over they're likely to stay with you for the long run.
  4. big business - these are rare to get if you're a small hosting company, they go for established and reputable hosting that has been around for years, only way to get customers like these is from networking/word of mouth, goes without saying money is not an issue with this customer.

So depending on which type of prospect it is will determine what they will look for when deciding what web hosting to get.
 
"Know, like, and trust" (KLT) are important factors in building successful business relationships. Customers are more likely to make a purchase or work with a business if they feel that they know the business, like the business, and trust the business.
  • Know: Customers need to know what your business does, what products or services you offer, and how you can help them. Providing clear and accurate information about your business can help customers feel like they know you.
  • Like: People are more likely to do business with companies they like. Building a likeable brand can involve showcasing your company culture, highlighting your company's values, and demonstrating a commitment to customer satisfaction.
  • Trust: Trust is essential for building long-term business relationships. Customers need to feel confident that you will follow through on your promises, protect their personal information, and act ethically.
Overall, building KLT with your customers is important for building a successful business. It can lead to repeat business, positive word-of-mouth marketing, and strong customer loyalty.
 
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