Aayushi
Member
No, social media is not overtaking email marketing because it is a powerful way to reach new customers and build an email marketing list. Where email marketing can convert those new customers into paying customers, this is how it is still worth it.
The current state of email marketing:
The current state of email marketing:
- Since the corona pandemic, more than 40% of marketers' budgets have been cut to email.
- 64% of small businesses use email marketing software to reach customers.
- Marketers found a 760% growth in email revenue from segmented email campaigns.