How many times have you adjusted your prices?

energizedit

energizedit

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How many times have you changed your pricing before you found the sweet spot?

What factors do you take into your pricing strategy?
 
The market is constantly evolving and while our own prices changed in 2007 I think it was, there are more features and services that we offer for the same pricing. So rather than decreasing or increasing rates, we were able to keep the rates the same, but offer more services.

Prior to that it was the same pricing since 2000.

Again, we offer different services as a packaged bundle than we did before. The $4.95 account with only 100MB disk space drastically changed over the years with the new technology and hardware available. Larger drives ment we could keep the same $4.95 package rate and offer 1GB of space instead of 100MB.

But we never really fluttered on pricing as we priced out in comparison to what we needed to stay floating and just offer more services these days than we did before.
 
Our pricing has changed dramatically over the years. As we grew, especially with the addtional of our 710 N Market data center, prices dropped significantly. Overhead was lower, so we were able to pass on savings to our clients. We're also offering more bandwidth for the same price - why? Because over the years we've renegotiated contracts with our carriers. :D
 
Pricing changes every couple of months as the specs people desire change and the prices of hardware change. The price of ram has about doubled in the last year. The cost of quad core cpus has gone down though.
 
With the unemployment rate getting higher and higher, people are looking for ways to make money.

For some reason everyone thinks web hosting is an easy way to make a buck, so they get a reseller account and charge .75 for hosting and all it does is drive the prices down. :(
 
I think it depends on who you consider to be your competition. Then you just want to watch their pricing periodically and adjust accordingly.
The other (more notable) thing to watch is "why" your customers leave. If you can get them to tell you why (going with cheaper host) AND it's happening more often than normal, it's time for a price-review.
 
I have a couple of times, Last time I have changed my prices I do believe was around last year in December. I get a lot of custom plan quotes.
 
i dont really adjust the prices for shared and reseller

all that is done is hdd upgrade and/ or bandwidth

same thing though
 
We adjusted prices when we switched a new reseller and changed the packages so they gave more space and bandwidth for new customers. We grandfathered in existing customers with the original packages and prices. It's nice to make loyal customers feel loved.
 
Well, there's no doubt in my mind that many of the advanced servers selling today will become the lower level servers of tomorrow. The prices may not vary much, but what is offered at that price point must certainly change.
 
Already adjusted few times. Market is changing so need to change prices and services as well. But this is good. Such a process improves quality of offered services.
 
We did slightly change our pricing once but also changed our plan details and features, without changing anything to already established customers, of course.
 
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