How important is website speed?

SenseiSteve

HD Moderator
Staff member
There has been research to show that eCommerce sites in particular lose nearly one fourth of their potential clients if a site takes more than four seconds to load. I don’t know how true that is, but I do know that speed matters, and not just to consumers.

Google factors speed into their algorithms for ranking sites on their search engine. If it matters to Google, and you rely on online visitors to sustain your eCommerce operations, speed should matter to you as well.

Your thoughts? ...
 

bigredseo

HD Community Advisor
Staff member
We've seen website rankings improve with nothing changed other than the place they have the DNS run through for their domain.

For example, instead of running through ns1.xyzhost.com, we set the domain to ns1-cloud.googledomains.com (or whatever their Nameserver Is). Just a decrease in the lookup time can be enough to shift the needle.

Then take into account moving web hosts, which can increase speed too (depending on their network). Of course, none of that matters if the site is not optimized to begin with.

So we have seen increases in rankings based on website speed, however, there's the other angle on things too;

We have a client that runs a flash sale a few times per year. They have a huge following. They don't rely on organic listings but rely heavily on their newsletter and social media. Their site can start to slow down with thousands of people on the site within a 15-minute timeframe. But sales do not get impacted as it's a short supply that's going to sell out no matter what.

Rankings can be impacted by speed, but for some clients' customers, speed is not a concern. They'll wait for a slow page, as long as they have secured the session to checkout with their one-of-a-kind item.
 

hqlinuxhosting

New member
Website speed is very important because it affects conversions. Website visitors or potential customers will bounce or not return to any website with a low page speed. Thus, leading to a loss in revenue.
 

Stephanie_Sy

New member
• Try to minimize the image size on the premise of ensuring the image quality.
• If you want to display a smaller image, do not resize the big image in the page, but use the small image directly.
• Try to use a cookie-less domain name separately for static files.
 

myresellerhome

New member
Hey there!
1. Fast loading times impress users.
As a first-time visitor, they expect a website to load quickly (within 3 seconds). Remember that initial impressions matter for online enterprises. Speed influences how online users view a brand.
A faster website is perceived as more professional and dependable. Inversely, consumers dislike a sluggish website. Most consumers leave instantly and choose to browse other, speedier websites. It's not easy to undo a bad impression.
2. Website speed influences SEO rankings
Google has made it plain that they are obsessed with speed. Matt Cutts, Google's former director of web spam, has stated that quick load time is a ranking factor.
Google has stressed that website owners should not sacrifice content quality or relevance to make pages quicker.
For websites to rank highly on Google, teams must guarantee that pages load quickly. Better rankings increase organic traffic, which is vital for businesses.
3. Conversion speed influences
Remember that Google penalizes slow-loading websites. More significantly, buyers and visitors will cease returning to such sites or will leave. This leads to lost income and fewer consumers.
Especially for e-commerce sites, A one-second delay reduces conversion by 7%. For example, a one-second delay may cost an e-commerce site $50,000 per day, or $1.28 million annually.
A quick website is essential for online company success. A quick loading website not only pleases users but also leaves a lasting impression on customers. Thus, every website developer and tester should prioritize page load speed. It should be on their priority list from the start of development sprint cycles.
Thank you...
 

S4 Hosting

Active member
I think it's important to remember that while speed is hugely important, both for site users to not be frustrated and for search engines to like you, chasing 100 scores on speed test sites is not a productive use of time and can lead to people actually damaging their sites usefulness and performance for real visitors.

It's a balancing act.
 

S4 Hosting

Active member
I know that the above is the often quoted line, but I actually don't think that first time visitors will be put off very much by an initial slowish, I'm not saying painfully slow, page load because they are probably curious enough to wait a second or two to see the content.

Instead I think that it is repeat site visitors who start to get pissed off with waiting for every page to open.
 

SpeedyPage

New member
I know that the above is the often quoted line, but I actually don't think that first time visitors will be put off very much by an initial slowish, I'm not saying painfully slow, page load because they are probably curious enough to wait a second or two to see the content.

Instead I think that it is repeat site visitors who start to get pissed off with waiting for every page to open.
Not many people think about returning visitors, this is exceptionally annoying for them it's good to think outside the box.
 

ibadrehman90

New member
Website performance matters too much now and it has actually gone a little far after Core Web Vitals came. Performance is not just a requirement that helps with SERP ranking but it has also become a yardstick to measure the credibility and seriousness of the online business. This now reflects how much the online business is concerned about the digital experience of its customers.
 

Aayushi

New member
Page speed or website speed refers to the time it takes a browser to load fully functional WebPages from any website. Users may abandon a website or page if it takes too long to load in their browser. Simultaneously, websites that load rapidly will attract more visitors, resulting in higher conversion rates.

Importance of Website Performance and Speed

  • The first impression is the last
  • Impact on Google Ranking Directly
  • High speed ensures an impressive user experience
  • Speed affects the SEO rankings of a website
  • Speed affects conversions
  • Bounce rate
 
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