Do's and Dont's

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First, you should attempt to develop Raving Fans of every contact you make with the public. You need to come across as the ultimate professional to build on the know, like and trust that it takes to succeed in this industry and solidify your brand. Advertising is important - both locally and online, as is networking. Forum posting works well to increase targeted traffic.
 
It's called the WOW factor.

WOW you've got awesome customer service.

WOW you've got awesome support.

WOW your uptime is awesome.

WOW you don't have overloaded servers.

WOW you've got an awesome marketing campaign.

WOW...just saying.
 
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