{"id":7937,"date":"2025-10-21T07:45:49","date_gmt":"2025-10-21T11:45:49","guid":{"rendered":"https:\/\/hostingdiscussion.com\/news\/?p=7937"},"modified":"2025-10-21T07:05:20","modified_gmt":"2025-10-21T11:05:20","slug":"automattic-ceo-matt-mullenweg-reflects-on-tumblr-as-his-biggest-failure","status":"publish","type":"post","link":"https:\/\/hostingdiscussion.com\/news\/automattic-ceo-matt-mullenweg-reflects-on-tumblr-as-his-biggest-failure\/","title":{"rendered":"Automattic CEO Matt Mullenweg reflects on Tumblr as his biggest failure"},"content":{"rendered":"

WordPress co-founder and Automattic<\/a> CEO Matt Mullenweg admitted that Tumblr<\/a> remains his \u201cbiggest failure,\u201d citing the stalled plan to migrate its 500 million blogs to WordPress infrastructure. Speaking at WordCamp Canada 2025, he said the platform\u2019s high operating costs and lack of profitability forced Automattic to prioritize other projects. Still, Mullenweg hasn\u2019t given up, calling the migration key to Tumblr\u2019s long-term survival and open web integration.<\/p>\n","protected":false},"excerpt":{"rendered":"

WordPress co-founder and Automattic CEO Matt Mullenweg admitted that Tumblr remains his \u201cbiggest failure,\u201d citing the stalled plan to migrate its 500 million blogs to WordPress infrastructure. Speaking at WordCamp Canada 2025, he said the platform\u2019s high operating costs and lack of profitability forced Automattic to prioritize other projects. Still, Mullenweg hasn\u2019t given up, calling […]<\/p>\n","protected":false},"author":20624,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[1656,1658,2141,12],"class_list":["post-7937","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-automattic","tag-matt-mullenweg","tag-tumblr","tag-wordpress"],"acf":[],"yoast_head":"\nAutomattic CEO Matt Mullenweg reflects on Tumblr as his biggest failure - Web Hosting News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hostingdiscussion.com\/news\/automattic-ceo-matt-mullenweg-reflects-on-tumblr-as-his-biggest-failure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automattic CEO Matt Mullenweg reflects on Tumblr as his biggest failure - Web Hosting News\" \/>\n<meta property=\"og:description\" content=\"WordPress co-founder and Automattic CEO Matt Mullenweg admitted that Tumblr remains his \u201cbiggest failure,\u201d citing the stalled plan to migrate its 500 million blogs to WordPress infrastructure. Speaking at WordCamp Canada 2025, he said the platform\u2019s high operating costs and lack of profitability forced Automattic to prioritize other projects. 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