{"id":7557,"date":"2025-09-04T23:10:00","date_gmt":"2025-09-05T03:10:00","guid":{"rendered":"https:\/\/hostingdiscussion.com\/news\/?p=7557"},"modified":"2025-09-04T23:32:21","modified_gmt":"2025-09-05T03:32:21","slug":"7557-2","status":"publish","type":"post","link":"https:\/\/hostingdiscussion.com\/news\/7557-2\/","title":{"rendered":"AI crawlers raise concerns over website click-through rates, Hostinger research shows"},"content":{"rendered":"<p data-start=\"228\" data-end=\"611\"><span id=\"input-sentence~0\"><a href=\"https:\/\/www.hostinger.com\/ph?utm_medium=ppc&amp;utm_campaign=Brand-Phrase|NT:Se|LO:PH&amp;gad_source=1&amp;gad_campaignid=1599817411&amp;gbraid=0AAAAADMy-haJwHnS44Zt0Tv0DEcXLoD6o&amp;gclid=Cj0KCQjw8eTFBhCXARIsAIkiuOxGp6WiAHWMjgn2oAy2vXGOB2B5ry0qq5g-8HOjOVSML4B52eNPrI4aAl5eEALw_wcB\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Hostinger<\/a> has issued a warning signal that the increasing number of AI crawlers on websites is a bad thing because the traffic they produce could be the reason for the lower numbers of actual visits to sites.<\/span> <span id=\"input-sentence~1\">The company\u2019s recent analysis suggests that automated bots from Google, Meta, and OpenAI alone account for between 60 and 85 percent of daily visits across customer domains.<\/span><\/p>\n<p><span id=\"input-sentence~2\">According to Giedrius Zakaitis, Hostinger\u2019s chief product and technology officer, these bots routinely scrape websites to fuel AI-generated answers for user queries.<\/span> <span id=\"input-sentence~3\">While this practice helps searchers get quick summaries, it may discourage them from visiting the original sources.<\/span> <span id=\"input-sentence~4\">Zakaitis cautioned that \u201conly a few readers will click through\u201d if generative tools serve the complete response upfront.<\/span><\/p>\n<p><span id=\"input-sentence~5\">The research examined traffic across more than 5 million sites and found that roughly a third of the most active crawlers were linked to AI providers.<\/span> <span id=\"input-sentence~6\">Beyond the leading trio, bots from Apple, <a href=\"https:\/\/www.bytedance.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">ByteDance<\/a>, and <a href=\"https:\/\/consumer.huawei.com\/uk\/mobileservices\/petalsearch\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Huawei\u2019s Petal Search<\/a> reached up to a quarter of surveyed domains.<\/span><\/p>\n<p data-start=\"228\" data-end=\"611\"><span id=\"input-sentence~7\">Meanwhile, lighter activity came from Anthropic, Amazon, and Perplexity, which together accounted for no more than 5 percent of daily site visits.<\/span> <span id=\"input-sentence~8\">On the other hand, <a href=\"https:\/\/hostingdiscussion.com\/news\/hostinger-expands-in-southeast-asia-with-new-kuala-lumpur-data-center\/\">Hostinger<\/a> discovered that a crawler&#8217;s job might be to move from one domain to another.<\/span> <span id=\"input-sentence~9\">Hence, the process of following would not be so simple.<\/span><\/p>\n<p><span id=\"input-sentence~10\">The matter has complicated the implications for businesses.<\/span> <span id=\"input-sentence~11\">Some of them have started to use generative engine optimization as a tool to increase the visibility of AI powered responses.<\/span> <span id=\"input-sentence~12\">However, this strategy has its cons.<\/span> <span id=\"input-sentence~13\">For example, if fewer people decide to check the original content after they have read the AI summary, then websites that rely on traffic for revenue will have a hard time.<\/span><\/p>\n<p><span id=\"input-sentence~14\">In order to solve the problem, Hostinger has come up with a new feature called <a href=\"https:\/\/www.hostinger.com\/blog\/cdn-ai-audit\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">AI Audit<\/a>, which is part of its CDN service.<\/span> <span id=\"input-sentence~15\">The device aids users to recognize the access of crawlers to their sites, to familiarize with the timing of they visits and to decide whether they want to block the particular bots or not.<\/span><\/p>\n<p><span id=\"input-sentence~16\">The discussion is just one example of the transformation in online visibility and revenue models, which is deeply impacted by the use of <a href=\"https:\/\/hostingdiscussion.com\/news\/generative-ai-drives-asia-pacific-public-cloud-market-surge\/\">generative AI<\/a>.<\/span> <span id=\"input-sentence~17\">While search engines and chatbots are still very popular means of getting information, the issue of content creators receiving the rightful share of the value is still under consideration.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hostinger has issued a warning signal that the increasing number of AI crawlers on websites is a bad thing because the traffic they produce could be the reason for the lower numbers of actual visits to sites. The company\u2019s recent analysis suggests that automated bots from Google, Meta, and OpenAI alone account for between 60 [&hellip;]<\/p>\n","protected":false},"author":20624,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[4455,4458,14,3312,4456,206,4457],"class_list":["post-7557","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-ai-crawlers","tag-generative-engine-optimization","tag-hosting","tag-hostinger","tag-hostinger-ai-audit","tag-web-hosting","tag-website-traffic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI crawlers raise concerns over website click-through rates, Hostinger research shows - Web Hosting News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hostingdiscussion.com\/news\/7557-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI crawlers raise concerns over website click-through rates, Hostinger research shows - Web Hosting News\" \/>\n<meta property=\"og:description\" content=\"Hostinger has issued a warning signal that the increasing number of AI crawlers on websites is a bad thing because the traffic they produce could be the reason for the lower numbers of actual visits to sites. 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