{"id":6711,"date":"2025-06-13T09:46:15","date_gmt":"2025-06-13T13:46:15","guid":{"rendered":"https:\/\/hostingdiscussion.com\/news\/?p=6711"},"modified":"2025-06-13T09:46:15","modified_gmt":"2025-06-13T13:46:15","slug":"automattic-adds-clay-to-build-smarter-ai-powered-identity-tools","status":"publish","type":"post","link":"https:\/\/hostingdiscussion.com\/news\/automattic-adds-clay-to-build-smarter-ai-powered-identity-tools\/","title":{"rendered":"Automattic adds Clay to build smarter, AI-powered identity tools"},"content":{"rendered":"<p>Automattic has acquired Clay, a personal CRM app that uses AI to help users manage relationships by aggregating updates from platforms like LinkedIn and WhatsApp. Clay\u2019s team joins Automattic\u2019s \u201cOther Bets\u201d division alongside Beeper, with future plans for integration. The move hints at a broader push to create a unified identity layer across tools, emphasizing open-source values and longevity in a fragmented communication ecosystem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automattic has acquired Clay, a personal CRM app that uses AI to help users manage relationships by aggregating updates from platforms like LinkedIn and WhatsApp. Clay\u2019s team joins Automattic\u2019s \u201cOther Bets\u201d division alongside Beeper, with future plans for integration. The move hints at a broader push to create a unified identity layer across tools, emphasizing [&hellip;]<\/p>\n","protected":false},"author":20624,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[1833,1656,3820,2158,3821],"class_list":["post-6711","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-ai","tag-automattic","tag-clay","tag-linkedin","tag-whatsapp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Automattic adds Clay to build smarter, AI-powered identity tools - Web Hosting News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hostingdiscussion.com\/news\/automattic-adds-clay-to-build-smarter-ai-powered-identity-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automattic adds Clay to build smarter, AI-powered identity tools - Web Hosting News\" \/>\n<meta property=\"og:description\" content=\"Automattic has acquired Clay, a personal CRM app that uses AI to help users manage relationships by aggregating updates from platforms like LinkedIn and WhatsApp. Clay\u2019s team joins Automattic\u2019s \u201cOther Bets\u201d division alongside Beeper, with future plans for integration. 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