{"id":5032,"date":"2024-11-14T13:56:41","date_gmt":"2024-11-14T17:56:41","guid":{"rendered":"https:\/\/hostingdiscussion.com\/news\/?p=5032"},"modified":"2024-11-14T13:56:41","modified_gmt":"2024-11-14T17:56:41","slug":"godaddy-brings-ai-to-the-super-bowl-leaving-scandal-behind","status":"publish","type":"post","link":"https:\/\/hostingdiscussion.com\/news\/godaddy-brings-ai-to-the-super-bowl-leaving-scandal-behind\/","title":{"rendered":"GoDaddy brings AI to the Super Bowl, leaving scandal behind"},"content":{"rendered":"<div class=\"flex-1 overflow-hidden\">\n<div class=\"h-full\">\n<div class=\"react-scroll-to-bottom--css-dqyye-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-dqyye-1n7m0yu\">\n<div class=\"flex flex-col text-sm md:pb-9\">\n<article class=\"w-full scroll-mb-[var(--thread-trailing-height)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-211\" data-scroll-anchor=\"true\">\n<div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"8539a5ba-a803-456c-bf6b-8dad5a1f2814\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<div class=\"flex-1 overflow-hidden\">\n<div class=\"h-full\">\n<div class=\"react-scroll-to-bottom--css-dqyye-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-dqyye-1n7m0yu\">\n<div class=\"flex flex-col text-sm md:pb-9\">\n<article class=\"w-full scroll-mb-[var(--thread-trailing-height)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-213\" data-scroll-anchor=\"true\">\n<div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"be90ecad-72d2-4dcd-a71b-6cc98af2004a\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<p>GoDaddy, once known for its controversial Super Bowl ads, is re-entering the spotlight with a whole new message. Originally associated with edgy marketing from 2005 to 2015, the web-services giant will now promote &#8220;Airo,&#8221; its new AI-powered tool that helps small businesses build an online presence swiftly and efficiently.<\/p>\n<p>The ad will debut in Super Bowl LIX, airing on February 9, 2025, on Fox. This fresh approach signals GoDaddy\u2019s shift from eye-catching stunts to a focus on business solutions and AI technology.<\/p>\n<p>Rachael Powell, GoDaddy\u2019s senior marketing director, explained how Airo reflects GoDaddy\u2019s evolution from its provocative roots to a current emphasis on empowering small businesses. \u201cThe GoDaddy many remember from the Super Bowl focused on bold, sometimes provocative tactics,\u201d Powell explained. \u201cNow we\u2019ve evolved to support small business owners with practical, innovative tools that make online growth more accessible.\u201d<\/p>\n<p>GoDaddy developed the fourth-quarter, 30-second ad through its in-house creative agency, partnering with the firm Quality Meats. Director Ian Pons Jewell produced the ad to introduce a new era for the brand, focused on year-round support for U.S. business owners. GoDaddy believes this shift will connect them with a broader audience.<\/p>\n<p>With Fox charging over $7 million for a 30-second spot, Powell highlighted the worth of the investment, noting, \u201cThe Super Bowl offers an unmatched platform to connect with millions simultaneously.\u201d<\/p>\n<p>This return marks a new chapter for GoDaddy, a company that\u2019s grown significantly since its early days. During its last memorable ad run in the Super Bowl, GoDaddy featured images of Danica Patrick and other viral sensations, generating mixed reactions.<\/p>\n<p>Since going public on the NYSE, the company has shifted its strategy to align with evolving audience expectations and now emphasizes genuine support for entrepreneurs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>GoDaddy, once known for its controversial Super Bowl ads, is re-entering the spotlight with a whole new message. Originally associated with edgy marketing from 2005 to 2015, the web-services giant will now promote &#8220;Airo,&#8221; its new AI-powered tool that helps small businesses build an online presence swiftly and efficiently. The ad will debut in Super [&hellip;]<\/p>\n","protected":false},"author":20624,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[71],"tags":[2763,1833,2764,276,75,2765,281],"class_list":["post-5032","post","type-post","status-publish","format-standard","hentry","category-featured","tag-ads","tag-ai","tag-airo","tag-danica-patrick","tag-godaddy","tag-rachael-powell","tag-super-bowl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GoDaddy brings AI to the Super Bowl, leaving scandal behind - Web Hosting News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hostingdiscussion.com\/news\/godaddy-brings-ai-to-the-super-bowl-leaving-scandal-behind\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GoDaddy brings AI to the Super Bowl, leaving scandal behind - Web Hosting News\" \/>\n<meta property=\"og:description\" content=\"GoDaddy, once known for its controversial Super Bowl ads, is re-entering the spotlight with a whole new message. Originally associated with edgy marketing from 2005 to 2015, the web-services giant will now promote &#8220;Airo,&#8221; its new AI-powered tool that helps small businesses build an online presence swiftly and efficiently. The ad will debut in Super [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hostingdiscussion.com\/news\/godaddy-brings-ai-to-the-super-bowl-leaving-scandal-behind\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Hosting News\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-14T17:56:41+00:00\" \/>\n<meta name=\"author\" content=\"Justine Juyad\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Justine Juyad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hostingdiscussion.com\/news\/godaddy-brings-ai-to-the-super-bowl-leaving-scandal-behind\/\",\"url\":\"https:\/\/hostingdiscussion.com\/news\/godaddy-brings-ai-to-the-super-bowl-leaving-scandal-behind\/\",\"name\":\"GoDaddy brings AI to the Super Bowl, leaving scandal behind - Web Hosting News\",\"isPartOf\":{\"@id\":\"https:\/\/hostingdiscussion.com\/news\/#website\"},\"datePublished\":\"2024-11-14T17:56:41+00:00\",\"dateModified\":\"2024-11-14T17:56:41+00:00\",\"author\":{\"@id\":\"https:\/\/hostingdiscussion.com\/news\/#\/schema\/person\/3a1732732b90f8c57c2a0ec68d3c49e3\"},\"breadcrumb\":{\"@id\":\"https:\/\/hostingdiscussion.com\/news\/godaddy-brings-ai-to-the-super-bowl-leaving-scandal-behind\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hostingdiscussion.com\/news\/godaddy-brings-ai-to-the-super-bowl-leaving-scandal-behind\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hostingdiscussion.com\/news\/godaddy-brings-ai-to-the-super-bowl-leaving-scandal-behind\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hostingdiscussion.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GoDaddy brings AI to the Super Bowl, leaving scandal behind\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hostingdiscussion.com\/news\/#website\",\"url\":\"https:\/\/hostingdiscussion.com\/news\/\",\"name\":\"Web Hosting News\",\"description\":\"Cloud and web hosting industry daily news\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hostingdiscussion.com\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/hostingdiscussion.com\/news\/#\/schema\/person\/3a1732732b90f8c57c2a0ec68d3c49e3\",\"name\":\"Justine Juyad\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hostingdiscussion.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/96df33d01870f85226adf8492251fbefe00bc349b10bb7679b094f3fa086999c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/96df33d01870f85226adf8492251fbefe00bc349b10bb7679b094f3fa086999c?s=96&d=mm&r=g\",\"caption\":\"Justine Juyad\"},\"description\":\"HostingDiscussion.com senior reporter\",\"sameAs\":[\"https:\/\/hostingdiscussion.com\/news\/\"],\"url\":\"https:\/\/hostingdiscussion.com\/news\/author\/justine-juyad\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GoDaddy brings AI to the Super Bowl, leaving scandal behind - Web Hosting News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hostingdiscussion.com\/news\/godaddy-brings-ai-to-the-super-bowl-leaving-scandal-behind\/","og_locale":"en_US","og_type":"article","og_title":"GoDaddy brings AI to the Super Bowl, leaving scandal behind - Web Hosting News","og_description":"GoDaddy, once known for its controversial Super Bowl ads, is re-entering the spotlight with a whole new message. Originally associated with edgy marketing from 2005 to 2015, the web-services giant will now promote &#8220;Airo,&#8221; its new AI-powered tool that helps small businesses build an online presence swiftly and efficiently. The ad will debut in Super [&hellip;]","og_url":"https:\/\/hostingdiscussion.com\/news\/godaddy-brings-ai-to-the-super-bowl-leaving-scandal-behind\/","og_site_name":"Web Hosting News","article_published_time":"2024-11-14T17:56:41+00:00","author":"Justine Juyad","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Justine Juyad","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hostingdiscussion.com\/news\/godaddy-brings-ai-to-the-super-bowl-leaving-scandal-behind\/","url":"https:\/\/hostingdiscussion.com\/news\/godaddy-brings-ai-to-the-super-bowl-leaving-scandal-behind\/","name":"GoDaddy brings AI to the Super Bowl, leaving scandal behind - Web Hosting News","isPartOf":{"@id":"https:\/\/hostingdiscussion.com\/news\/#website"},"datePublished":"2024-11-14T17:56:41+00:00","dateModified":"2024-11-14T17:56:41+00:00","author":{"@id":"https:\/\/hostingdiscussion.com\/news\/#\/schema\/person\/3a1732732b90f8c57c2a0ec68d3c49e3"},"breadcrumb":{"@id":"https:\/\/hostingdiscussion.com\/news\/godaddy-brings-ai-to-the-super-bowl-leaving-scandal-behind\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hostingdiscussion.com\/news\/godaddy-brings-ai-to-the-super-bowl-leaving-scandal-behind\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/hostingdiscussion.com\/news\/godaddy-brings-ai-to-the-super-bowl-leaving-scandal-behind\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hostingdiscussion.com\/news\/"},{"@type":"ListItem","position":2,"name":"GoDaddy brings AI to the Super Bowl, leaving scandal behind"}]},{"@type":"WebSite","@id":"https:\/\/hostingdiscussion.com\/news\/#website","url":"https:\/\/hostingdiscussion.com\/news\/","name":"Web Hosting News","description":"Cloud and web hosting industry daily news","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hostingdiscussion.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/hostingdiscussion.com\/news\/#\/schema\/person\/3a1732732b90f8c57c2a0ec68d3c49e3","name":"Justine Juyad","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hostingdiscussion.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/96df33d01870f85226adf8492251fbefe00bc349b10bb7679b094f3fa086999c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/96df33d01870f85226adf8492251fbefe00bc349b10bb7679b094f3fa086999c?s=96&d=mm&r=g","caption":"Justine Juyad"},"description":"HostingDiscussion.com senior reporter","sameAs":["https:\/\/hostingdiscussion.com\/news\/"],"url":"https:\/\/hostingdiscussion.com\/news\/author\/justine-juyad\/"}]}},"views":280,"_links":{"self":[{"href":"https:\/\/hostingdiscussion.com\/news\/wp-json\/wp\/v2\/posts\/5032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hostingdiscussion.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hostingdiscussion.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hostingdiscussion.com\/news\/wp-json\/wp\/v2\/users\/20624"}],"replies":[{"embeddable":true,"href":"https:\/\/hostingdiscussion.com\/news\/wp-json\/wp\/v2\/comments?post=5032"}],"version-history":[{"count":1,"href":"https:\/\/hostingdiscussion.com\/news\/wp-json\/wp\/v2\/posts\/5032\/revisions"}],"predecessor-version":[{"id":5033,"href":"https:\/\/hostingdiscussion.com\/news\/wp-json\/wp\/v2\/posts\/5032\/revisions\/5033"}],"wp:attachment":[{"href":"https:\/\/hostingdiscussion.com\/news\/wp-json\/wp\/v2\/media?parent=5032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hostingdiscussion.com\/news\/wp-json\/wp\/v2\/categories?post=5032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hostingdiscussion.com\/news\/wp-json\/wp\/v2\/tags?post=5032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}